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Originally from Indore, he moved to Mumbai last year when his business as a digital content creator, investor and podcaster picked up.
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Raj Shamani, with over a million followers on Instagram, is an apt example of this. Investors from these places have been targeted through television, social media, and billboard advertising, leading to a 16 percent jump in equity investing in February 2021 from February 2020, according to the Association of Mutual Funds in India. Angel Broking's data show that more than half of its new customers in the quarter ending last December were from smaller cities and towns. The recent investment boom has seen a significant increment in the number of investors from Tier II and III cities. Despite the volatility of the pandemic, her investments continued to rake in profits and her dedicated WhatsApp and Facebook community of all-women followers went through the roof. Her success on the stock market led her to quit her job and start her own financial course called WOW (Women on Wealth), where she taught women the art of investing their money. Before long, she made her first well-informed independent investment on which she earned Rs 70,000 in just 120 minutes.
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Her penchant for expensive branded goods never allowed her to create wealth the way she wanted.īhatia's father pushed her towards traditional investment schemes like the Public Provident Fund and Fixed Deposits, which had pitifully low rates of returns and her broker’s ill-advised investment plan led her to lose 90 per cent of her investment amount.īhatia then decided to approach the situation smartly she directly approached a woman stock investor, a property investor, a serial entrepreneur and a business coach, to learn from each of their experiences, and supplemented this knowledge with books and workshops. Though overjoyed, he realised that this fortuitous win had been a fluke, which led him to educate himself on blockchain and cryptocurrency through books, YouTube channels and certified courses.Īround 12 years ago, Delhi-based Priyanka Bhatia was upset to find herself left behind her male peers who had become homeowners with fat savings in their bank accounts, on the same salary. His content creation journey began when he earned a profit of 800 percent on a crypto trash coin investment. Instead of the typical chartered accountant, our parents would consult for help, now people prefer to follow a 'cool' and 'smart' investor who teaches them to manage their own money," says Mumbai-based business analyst and blogger Raghav Dudeja. Also, the perception of a personal finance expert underwent a paradigm shift. Lockdown-induced viewership coupled with the availability of cheap internet gave rise to content-based learning across the country.
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"I think a lot of it has to do with the democratisation of financial knowledge during the pandemic. Through their specialised skills, finance influencers built a specific social media presence for themselves in a saturated industry. The rise of finfluencers, or digital content creators, who have a strong background in finance in terms of education and experience, further attracted the youth to invest more and take on the management of their personal finances. Social media proved a boon for many who accessed informative digital content. The younger generation took lessons from the COVID crisis and began securing their financial future themselves. Stockal, a platform that helps Indian investors buy US stocks, saw a 50 per cent jump in millennial investors from April to September as transactions surged 300 per cent to USD 160 million. The vast majority of these were opened by millennials and Gen-Zers, aged 24 to 39, according to markets regulator, the Securities and Exchange Board of India.įurther, online trading platform Zerodha recorded more daily transactions than the US's most popular platforms, with five to seven million orders per day versus Robinhood’s reported 4.3 million. In the six months since India imposed its first lockdown, Central Depositories Services India Ltd, one of the country’s leading securities depositories, saw a near 20 percent rise in activation of new demat accounts, hitting more than 25 million by September 2020. This made them more confident about practicing a combination of smart investments and savings to help them tide over the crisis. The tough times brought about by the pandemic necessitated young people to become financially savvy, as they began following a host of financial influencers or 'finfluencers'. Iyer's financial acumen and influence made her an apt ambassador for the present generation, clinching her victory in the pageant this year.